Southwestern Bell Corp. will file recommendations - including
a non-solicited recommendation - to U.S. District Court Judge Harold
Greene today on how he should implement his Sept. 30 ruling, company
Greene - who has said he will issue a final order sometime in
November - requested recommendations in "seven or eight" areas from
interested parties on implementing the ruling. But he remained
silent on at least one issue that St. Louis-based Southwestern Bell,
which serves Oklahoma, will address in its filing, according to
Richard C. Dietz, managing director of strategic planning.
The company also will address the issue of voice storage and
Such services would amount to consumers being able to tap into a
message service - similar to answering machines now used by
individuals, but without any machines but the telephone. Callers
would leave messages that would be recorded in the central offices
of the bell company until the phone owner retrieved them.
Greene holds jurisdiction on the entry of the Bell telephone
holding companies into new lines of business, under terms of the
1984 consent decree that broke up the Bell system.
His ruling would allow the bell companies to provide a gateway
or infrastructure for transmission of information, but the company
is prohibited from owning the information.
Southwestern Bell will seek an opinion as to whether voice and
data storage retrieval services would fall within the realms of a
"Our position is that voice storage and retrieval - and even
beyond that to data storage and retrieval - is merely a delayed
transmission," he said. "We don't own the content of those messages.
"Storage capability should definitely be a part of the service
we are allowed to offer."
The ruling allows the former Bell operating companies to offer:
- Electronic "white pages" - a directory searchable by name,
address and product.
- Computer "gateways" to other information services - lets
consumers dial one telephone number to access electronic information
services of many different companies.
- A welcome page to the gateway service and a central index of
information service providers.
- Billing services that would let consumers be charged for
information services as part of their monthly telephone statement.
As for what Greene's ruling means for Oklahoma operations, Dietz
said the final ruling should more clearly define parameters for
local strategy. …