When Dr. John Ellis took his Bible Library on compact disc to an
exhibit at a recent religious convention, a sales representative
from AT&T mentioned that his company might be interested in
purchasing exclusive distribution rights.
"It was an honor, but AT&T just isn't big enough to handle
this," said Ellis, who owns Ellis Enterprises Inc. and is a medical
doctor owning and operating the Ellis Clinic, 225 NW 13th St., in
Oklahoma City. "I had to turn him down."
That sounds like big talk for a man whose company employs three
people and has yet to make a sale.
Still, Ellis is an entrepreneur who recognizes the value of a
new product. This new product, Ellis said, is destined to become
one of the biggest in the electronic publishing industry.
"Do you realize," he asked, "how many people out there would
love to have a computer to help them with their Bible studies,
computers to help them compare every word in every verse of six
versions of the Bible?"
In addition to the six versions of the Holy Bible, the single
compact disc contains two reference books, four dictionaries and
lexicons, two word studies and four commentaries. It is expected to
be released within the next two months,
"There's absolutely no end to the potential list of customers
who would love to have one of these," he said.
Interest this library is expected to generate will lead to
further interest in compact disc drives in home and business
computers, Ellis said. Because of this, his company also will offer
a complete line of hardware which will use the library software.
"The Bible Library will be compatible with IBM, all IBM clones,
Atari, Commodore and most other home and personal computer lines,"
he said. "But a separate compact disc drive will be required to use
the library software."
Technology to integrate the compact disc (the same type which
many sound systems use to provide high-quality music) to the
computer was developed a couple of years ago, but there has not been
a lot of interest generated thus far, Ellis said.
"I went to a convention (for the compact disc, read only memory
industry) in the summer in Las Vegas," he said, speaking in a
staccato, machinegun-style delivery. "They said there was no general
interest software available, that someone should publish the Bible
on compact disc.
"I was the next speaker and told those folks (mostly dealers and
distributors): `Guess what I've got for you.' They ate it up."
He has people calling from all over the nation, asking if they
can become a dealer or distributor for his products.
In addition to the Bible Library, Ellis Enterprises is preparing
The Physician Library and The Nurse Library for release in the
second or third quarter of 1988.
"There already is a large market for both of these two products,
also," said Marketing Director Wayne Hutchinson. "We plan a library
consisting of complete medical specialties and subspecialties along
with related texts.
"Every journal published within that subspecialty will be
included and for a nominal annual fee, we'll update the disc on a
monthly basis to incorporate all the latest publications."
Using a compact disc is faster, easier and less expensive than
using the normal floppy disc most computers use, Hutchinson said. …