Newspaper article THE JOURNAL RECORD

Soundtrak Consolidates 3 Units into 'Superstore'

Newspaper article THE JOURNAL RECORD

Soundtrak Consolidates 3 Units into 'Superstore'

Article excerpt

three Oklahoma City Soundtrak Inc. stores should help the firm achieve anticipated annual sales of $4 million at its remaining 13,000-square-foot "superstore," 1401 S. Meridian Ave., officials said Monday.

Identical sales are expected in Tulsa after Soundtrak consolidated its 71st St. and Lewis Ave. store into its superstore at 51st St. and Mingo Ave. site.

Charles Gilmore, a part owner of the 14-year-old electronics retailer, also said Soundtrak plans to open an additional superstore in both Oklahoma City and Tulsa within the next 18 months. The Oklahoma City site would probably be on the north side, he said.

In addition to Gilmore, Soundtrak co-owners are Bob Hudson of Oklahoma City and Rick Clay and Linda Verin, husband and wife.

On Thursday, Soundtrak relocated its headquarters from Oklahoma City to Birmingham, Ala., where Clay and Verin, who own the largest percentage of the firm, have moved to oversee the operation of four Soundtrak stores. The firm acquired Long's Electronics stores in Birmingham and Tuscaloosa, Ala., in 1987.

Soundtrak has experienced tremendous sales increases since the consolidation of the four Oklahoma City stores on Oct. 12, he said.

"We've had 26 percent more business with one than in four," Gilmore said. In addition, Soundtrak has seen an 18 percent increase in Tulsa.

"We've been really excited about the reaction we've received from our customers," he said. "We're stronger than we've been in three years."

The consolidated locations were leased spaces of about 3,500 square feet each at 13206 N. Pennsylvania Ave., SW 74th St. and Pennsylvania Ave. …

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