Newspaper article THE JOURNAL RECORD

New City Firm Buys Duff's Name; Plans Restaurants

Newspaper article THE JOURNAL RECORD

New City Firm Buys Duff's Name; Plans Restaurants

Article excerpt

Duff's USA Inc. of Oklahoma City has purchased the trademark "Duffs Famous Smorgasbord" for 39 states with intent to open five or six restaurants this year in the eastern U.S., according to President J.V. Smith.

Smith, chairman and chief executive officer of Scrivner Inc. from 1967 to 1978, said Duff's USA was formed this year for the purpose of licensing and franchising restaurants. The corporation intends to open eight to 10 stores a year beginning in 1990.

Average restaurant sales projections are about $1 million to $1.5 million annually.

Duff's USA purchased the "Duff's Famous Smorgasbord" trademark in eastern, southern and midwestern states, including Oklahoma, from Aschling Inc. of Houston for an undisclosed price, said Smith.

Aschling was the successor in interest to Kelly-Johnston Enterprises Inc., an Oklahoma City firm which filed for bankruptcy in April 1985. Kelly-Johnston had purchased Duff's Enterprises Inc. in 1983.

In a cooperative arrangement, a separate corporation called Duff's West Inc. of Salt Lake City purchased the Duff's trademark in 11 western states, including Alaska, Hawaii and Puerto Rico.

Smith said initial expansion plans do not include Oklahoma.

"We're concentrating on the areas that we're already successful in," he said.

The 10 principals of Duff's USA own 15 Duff's Famous Smorgasbord restaurants in Florida, Kentucky, Ohio, Tennessee and Virginia.

Duff's USA and Duff's West "will be cooperating in their efforts to establish new Duff's Smorgasbords in their respective territories," Smith said.

Duff's West, which operates a Duff's Famous Smorgasbord in Salt Lake City, would cover the western United States. …

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