Newspaper article THE JOURNAL RECORD

Canada, Europe Marketing Goals for M-D Brand

Newspaper article THE JOURNAL RECORD

Canada, Europe Marketing Goals for M-D Brand

Article excerpt

appointed by Macklanburg-Duncan as part of its effort to enter new consumer markets in Canada and Europe, said Ed LeBlanc, executive vice president of the consumer products division.

Kirby Aiken was named to the position on April 3. He has been working with consultants in developing international strategies to capture new trade opportunities.

Macklanburg-Duncan makes hardware and home improvement products.

Headquartered at 4041 N. Santa Fe, the sixty-nine-year-old hardware manufacturer employs about 650 people in Oklahoma City and another 600 in its manufacturing facilities in Gainesville, Ga., Euless, Texas, City of Industry, Calif., and Riverside, Calif.

Total sales for the privately-held company exceeded $125 million in fiscal 1988.

"If Europe really unifies in a commmon market in 1992, there will be terrific opportunities for consumer type products," LeBlanc said.

He was referring to the creation of the world's largest consumer market in 1992 when the European Community plans to remove internal trade barriers to form a single unified market of 320 million people.

Under consideration are the possibilities of forming partnerships or a joint ventures with European and Canadian companies.

"Over the years we have looked at the international market, but until now it hasn't been a major commitment," LeBlanc said. The Oklahoma City manufacturer supplies 3,200 stock keeping units in 10 major product categories to more than 22,000 customers, which range from lumber yards to original equipment manufacturers, floor covering distributors or home centers.

Products include weatherproofing materials, caulks, sealants, adhesives, levels and a host of other tools.

"In just one month things are falling into place," Aiken said. …

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