Newspaper article THE JOURNAL RECORD

Shift of Balance of Power Seen in High-Tech Industry

Newspaper article THE JOURNAL RECORD

Shift of Balance of Power Seen in High-Tech Industry

Article excerpt

ALAMEDA, Calif. (AP) - America's biggest industry - electronics - still leads Japan and the rest of the world, but not by much.

Japan produced $250 billion worth of electronic goods in 1988 - everything from computer chips to copiers and facsimile machines - while the United States barely stayed ahead with $262.8 billion, the research firm Dataquest Inc. said Tuesday in an annual industry analysis and forecast.

As the high-tech industry heads into the 1990s, it is experiencing a shifting balance of power, said Manny A. Fernandez, president of the San Jose-based firm.

The rapid growth of Japan and the rest of Asia not only enlarged the world's market for electronics products, but reduced American and European shares of that market, Fernandez said.

The move toward a unified European market in 1992 will put further pressure on American manufacturers, Fernandez said, although he noted that `` `Fortress Europe' is a fear, not - at least yet - a fact.''

``All manufacturers worldwide must take the longer term view and make the commitment necessary to be true global players, both operationally and technologically, in Europe,'' he said.

The globalization of the electronics marketplace is here to stay, Fernandez said, and companies no longer can afford to manufacture in just one country and sell everywhere else. …

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