Newspaper article THE JOURNAL RECORD

Regency Inn Makes Plans to Franchise with Days Inn

Newspaper article THE JOURNAL RECORD

Regency Inn Makes Plans to Franchise with Days Inn

Article excerpt

Int. Hwy. 35, is expected to become a Days Inn franchise in about two weeks and the second Oklahoma City area motel to join Days Inn in a three-month period.

The Park Inn International in Norman affiliated with Days Inn May 19.

Addition of the two motels doubles the number of Days Inn franchises in the metropolitan area. Days Inn also has franchises at 4712 W. Int. Hwy. 40 and 2801 NW 39 Expressway.

"Days Inn has a very strong reservations center, which is one of the main reasons we chose them," said Judy Summers, director of sales and marketing for the Regency Inn.

The hotel, which was built in 1972 as a Red Carpet Inn, is under renovation, said Summers. The owner, American Home Savings and Loan, spent about $1 million to renovate all 158 rooms, paint the exterior and replace the roof. Occupancy has increased about 25 percent since March.

"We felt very strongly after we put all that money in that we needed to franchise our property in order to merchandise it," she said.

The hotel is about 3.5 miles from downtown, so it can handle overflow crowds for events at the Myriad Convention Center.

The 158 unit-hotel at 2616 S. Int. Hwy. 35 has 5,280 square feet of meeting space and banquet facilities for 500 people, two swimming pools and a putting green. Chastain's Club, which has live entertainment Monday through Saturday, also is located in the hotel.

On May 19, the Park Inn International hotel became a Days Inn franchise.

Wright Investment Properties Inc. has managed the hotel since August 1988 and occupancy has increased 50 percent, said Paul Sterbini, general manager.

About $400,000 was spent to renovate guest rooms, the lobby, pool and banquet areas, he said, and occupancy has increased dramatically.

"It is hard to determine the impact of renovation, quality of management improving and Days Inn franchise affiliation," said Sterbini. "We attribute about half directly to the Days Inn name and the other half to marketing and management, which we pride ourselves in. …

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