Newspaper article THE JOURNAL RECORD

North Pole City Prepares for Full Year of Christmas

Newspaper article THE JOURNAL RECORD

North Pole City Prepares for Full Year of Christmas

Article excerpt

that North Pole City will open for the Christmas season. From now on, the store at 4201 S. Int. Hwy. 44 will be open year-round, according to owner David Green.

Of course, that was the plan when North Pole City opened in October 1988. But getting the store open was so hectic that there was not time to do buying for the rest of the year, he said. Therefore the store closed soon after its first holiday.

"We had a successful grand opening last year, but were not prepared to stay open year-round," Green said.

To that end, he started working in February to give the store a major facelift. Doing a lot of the work himself kept the cost down to $50,000, he said.

"We've been able to add a new dimension to retailing," he said, "and maintain competitive pricing while increasing the display ability."

In the week that the store has been open this year, people have driven from Texas and Kansas to see it, he said. It has been compared with Katherine Wolfe's Christmas store in Rottenburg, West Germany, which Green says is the most illustrious Christmas store in the world.

On Saturday, there were as many as 150 people in North Pole City at a time, Green said. This compared to 300 people during the peak part of the season last Christmas.

To increase the quality of North Pole City, Green has discontinued satellite stores that open during the holiday season in Quail Springs Mall and Fayetteville, Ark. He now employs 10 at North Pole City, which could increase to 20, but he has no specific plan for growth.

"We plan on expanding the number of locations within two years and are considering sites in Kansas, Missouri and Arkansas," he said.

Sales last year were $2 million for North Pole City and DKG Enterprises, a wholesale office furniture business owned by Green. He had no sales projections for this year.

The North Pole City showroom has been increased from 7,500-square-feet to 9,500-square-feet. …

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