Newspaper article THE JOURNAL RECORD

Charlie O Projects Increased Sales

Newspaper article THE JOURNAL RECORD

Charlie O Projects Increased Sales

Article excerpt

Charlie O Co. has stepped up efforts to sell soda fountain systems and syrups to the office market and projects sales of more than $6 million in 1990, said Ted Foster Jr., executive vice president of the Oklahoma City firm.

"There is a sizeable market (for soda pop) in offices for coffees, lunches and seminars," Foster said.

Results of an Oklahoma City telephone survey show the market is receptive, he said.

Charlie O now supplies some legal government and state offices locally.

To keep pace, the firm plans to hire 50 full-time employees in the first half of 1990 and increase part-time distributors weekly.

The company operates a plant in the Charlie O Industrial Park at South Agnew and Int. Hwy. 40 while its administrative offices are located at 2525 NW Expressway.

It has posted $100,000 in revenues since August when production began and expects to generate $500,000 in sales by the end of the year, Foster said.

The firm hopes to attain plant capacity in two years with the production of one million bottles of syrup per month and 20,000 to 30,000 units of carbonator per month in three-shifts. The firm now produces about 2,000 bottles of syrup a month.

The company also set a goal of building 14 additional plants over the next five years, as demand increases, Foster said.

"Research findings show that when people start using Charlie O flavors, young people become early morning soda pop drinkers and coffee intake declines," Foster said.

A distributor in Minnesota expects to begin selling Charlie O products in its office market shortly, Foster said.

Charlie O Beverages of Canada, the company's parent, on Thursday merged into the Oklahoma City firm, bringing the company's national sales activity and employment opportunities to Oklahoma. …

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