Newspaper article THE JOURNAL RECORD

Tulio's Club to Open in Bricktown

Newspaper article THE JOURNAL RECORD

Tulio's Club to Open in Bricktown

Article excerpt

restaurant at 3325 S. Robinson Ave. 12 years ago, he offered traditional Mexican food and decor.

However, when Tulio Ramirez Jr. and partner Ted Curtis open the family's fourth restaurant in Penn Square Mall next month, the decor and portions of the menu will be updated "high-tech Mex."

"We will offer a new world look with an old world flavor," said Tulio Ramirez Jr., who, with his brother Mario, manages the family's four restaurants. "The interior design will be what I call high-tex Mex with lots of multi-colored neon lights . . . $20,000 worth, actually."

With a 6,000-square-foot dining room, the Penn Square Mall site will be the largest of the family's four restaurants and Tulio's first interior mall location. Ramirez expects its first year sales to be close to $1.5 million - equal to annual sales from Tulio's three other locations combined.

The restaurant would be located on the first floor, southwest corner of the mall next to Dillards.

Besides traditional Mexican food, Tulio's new 200-seat restaurant will offer low-fat, sugar and salt entrees for the health conscious consumer.

"Our success story is due primarily to our light and lively exotic menu which we implemented two years ago," Ramirez said. "We have 20 items that are health related and developed by our dietitian. All of our foods are 30 percent lower in fat, but these are even more so."

The light and lively line is prepared under guidelines set by the American Heart Association. Tulio's cuisine emphasizes low fat chicken and fish entrees.

Tulio's success story appears to be moving merrily along, but it might not have been the case had lady luck not evaded Ramirez Sr. …

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