Newspaper article THE JOURNAL RECORD

Speciality Shops Boost Sales at Penn Square Mall

Newspaper article THE JOURNAL RECORD

Speciality Shops Boost Sales at Penn Square Mall

Article excerpt

Choice makes the difference.

Merchandise such as rare wood inlay music boxes, multi-colored socks with pizazz, gourmet chocolate, new-age knick-knacks, and Chippendale furniture, found among some 35 specialty shops have helped boost sales at Penn Square Mall, according to Shelley Dixon, marketing director for the mall.

The mall, which features 100 retail stores, recorded a 24 percent increase for January and February 1990, compared to the same two months of 1989, Dixon said.

Management projects a 9 percent increase in store capacity from a present 68 percent capacity to 75 percent by the end of 1990. This calculation is based on 350,000 square feet at the mall, not including space dedicated to the large department stores.

Suncoast Motion Picture Co., one of 94 Suncoast stores located in 27 states, is the latest addition to the mall. The store, owned by The Musicland Group of Minneapolis, sells new movies and special interest videos, instructional and travel-related, for instance.

The store also sells video games (hardware and software), pre-recorded cassettes of movie sound tracks, video-related accessories and a wealth of Hollywood-inspired merchandise.

Positive sales gains at Penn Square have attracted the return of two ventures, formerly located at Penn Square Mall and brought on new lookers.

Pepperoni Grill, an Italian eatery owned by the Val Gene Associates Restaurant Group Inc. of Oklahoma City, is scheduled to open this month and Margo's, an upscale women's clothing store based in Dallas and a division of Elder Berman Stores Corp., expects to open its doors in August.

The Gap Inc. of San Bruno Calif, owners of mall clothing retailers The Gap and Banana Republic, also are considering opening a Gap Kids store at Penn Square Mall, Dixon said.

Meanwhile, Penn Square is waiting for signatures on seven tenant contracts and negotiating leases with eight prospective tenants, said Don White, mall manager. …

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