The power resume, which focuses on self-marketing, has added new
dimensions to resumes of the past which tended to be all alike.
Most resumes started with personal information, which was
followed by education degrees and certifications, a list of work
experiences, organizational activities, honors, awards and
references. Most were too wordy and too long, and they were dull,
Now, as people are changing companies and often careers several
times in a lifetime, the competition for better jobs is intense.
One of the most important tools in securing alternate employment is
a resume that sells the individual rather than just providing
Resumes are designed to get you interviews, so you must sell
yourself and your capabilities with a resume just as you would sell
a product or a service in a brochure. That means concentrating on
what you can do rather than just what you have done in the past.
It often means focusing on talents and skills for a specific
industry, company, or even a particular job and organizing your
assets to cause the greatest impact.
The various techniques of preparing a resume have become so
sophisticated that hundreds of books have been written about it.
Several approaches are explained and illustrated in a recent book
called Resumes That Mean Business by David R. Eyler, published by
Random House. Eyler presents resumes modeled after major
prototypes, including targeting to a particular type of job and ways
to group skills and qualities in clusters for a particular type of
With the use of computers, fax machines and videotape, resumes
also have become more sophisticated in the age of technology.
Computers allow for the use of bold type, larger type and different
type faces for emphasis, layout and style that help market assets,
skills and achievements for particular purposes. Fax machines can
be used for speed and impact, but something often is lost in
Videotaped resumes are being used to convey personality and
communication skills in addition to the information of a printed
resume. Video resumes are especially effective if you are pursuing
sales or media industry positions.
Most employers believe a poorly typed, dull and wordy resume
usually reflects a sloppy, ill-prepared applicant and often is
dismissed by a personnel manager.
It's not the information but how it is presented that can make
the difference in resumes for today's business environment.
QUESTION: My wife and I both work, and like so many couples
today, we are dependent on both incomes to provide for our family in
our current lifestyle. …