Newspaper article THE JOURNAL RECORD

Ford Holds Down '93-Model Price Hikes

Newspaper article THE JOURNAL RECORD

Ford Holds Down '93-Model Price Hikes

Article excerpt

DETROIT (AP) _ Ford Motor Co. said Wednesday the average price of its 1993-model cars will increase $599 over current models while light trucks will go up an average of $563.

The No. 2 automaker said pretroductory prices effective immediately allow dealers to sell early customers the 1993 models at guaranteed prices. Prices might be higher when models are introduced formally Sept. 24.

The prices announced Wednesday work out to a 2.9 percent average increase for cars and 3 percent for trucks.

Ford's popular midsize Taurus and Mercury Sable are going up 3 percent, $561 and $587, respectively, leaving them a few hundred dollars cheaper than the new Dodge Intrepid, which carries a $15,930 base price.

"To give the best value to our customers, we have held down price increases on our new vehicles to levels below inflation," said Robert L. Rewey, vice president of Ford North American Sales Operations.

The highest increase was on the executive series of the luxury Lincoln Town Car, which will cost $2,979, or 9.5 percent, more. Ford spokeswoman Carolyn Burke said many popular options on the vehicles have been made standard.

The smallest increase among cars was for the Ford Tempo and Mercury Topaz, 2.4 percent, or about $290.

Among trucks, the hotlling Ford Explorer sportility vehicle is priced 1.3 percent higher, or about $300 above the 1992 model.

Ford previously announced prices for its newly designed sporty Probe, the subcompact Escort and Mercury Tracer and the new Mercury Villager minivan.

"It's another sign that signals how aggressive Ford is going to be in the marketplace," said Chris Cedergren of AutoPacific Group Inc. in Thousand Oaks, Calif. "Ford has been very aggressive during the 1992 model year, and this, 2 percent to 3 percent increase, is another example."

In a slowly recovering car and truck market, Ford gained 1. …

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