Kyle Shelley was only a year out of Baylor University in 1982,
when he left what was then the comfort of the giant Republic Bank
in Dallas to buy a video game arcade in Del City.
"I was managing pensions and profit sharing accounts at
Republic Bank," said Shelley, a Putnam City native, "but I
thought there would be opportunities in video games. Buying the
arcade at SW 29th St. and Sunny Lane Rd. was a way to learn about
them. My father, Charles Shelley, helped me buy it."
While Republic suffered with the 1980s energy slump, Shelley
rode the growth of video to movie rentals, a used movie exchange
and a national distribution network and catalog. That led to
manufacturing video games with national attention, such as
Technocop, Storm Lord and Jerry Glandville's Pigskin Footbrawl.
Now, after building RazorSoft Inc. of Oklahoma City to sales
of $10 million a year in manufacturing and distributing video
games, the 34-year old Shelley is adding still another
dimension.
RazorSoft, based at 7416 N. Broadway Extension, has found two
toys to distribute to major chains such as Toys `R' Us and KB
Toys in addition to video games. Both were developed by Oklahoma
inventors and introduced to RazorSoft by Floyd Farha of the
Oklahoma Department of Commerce Inventors Assistance Programs.
"We had been looking for new products to distribute," said
Shelley, "and I was talking about it with several people at an
Oklahoma Venture Forum luncheon. Farha said: `You need to let us
help you.'
"They brought us about a dozen products invented by
Oklahomans, and we have licensed two new toys, which we will
manufacture and distribute."
The two toys include:
A hand launcher for discs such as Frisbees. It is similar to a
hand launcher for clay pigeons and was developed by Gerald
Bridgeman of Drumright. He called it "Long Discance," but Shelley
said it probably will be renamed the "Disc Launcher" and will
retail for $24.95.
"We thought it would be for 12 to 19 year olds," said Shelley,
"but older people like it. The sensations are tremendous. You can
throw a Frisbee about 150 yards with it, and you can make a
Frisbee do things like rise 80 feet in the air and dive sharply.
"We spent three hours with it behind the plant the other day,
and we couldn't stop."
A disc for sliding downhill under control on snow will provide a
new toy product for the winter season. It was developed by Tim
Hopkins of Bartlesville as the "Downhill Screamer," but it
probably will be called the "Snow Seat" by RazorSoft. It is
expected to retail for $12.95.
"It's similar to round plastic discs that kids have been
riding downhill in recent years," Shelley said, "but there was no
way to control them. Hopkins has developed a way to control
his."
The most important factor in the addition of toys is that
RazorSoft has the distribution system to get them on the market.
"We have credibility with huge chains like Toys `R' Us and KB
Toys," said Shelley, "as a result of the video games we have
manufactured and distributed. So we have a good chance to get
these new products on the market.
"We also have a catalog and a nationwide system for
distribution to other stores, and our video game products have
been successful."
RazorSoft has beaten some Japanese firms at their own games in
producing a series of successful video products. In the process,
Shelley feels the firm has made a case for American products in
general and for Oklahoma as a prime central location for
manufacturing small products such as video games.
"In 1990, when we started to create our own video games, about
60 companies were producing them," Shelley said. "They were
dominated by the Japanese, with only three or four based in
America. Now, we are one of six American firms out of 70
overall.
"Oklahoma City is a perfect place to produce them with our
central location. …