Newspaper article THE JOURNAL RECORD

McDonald's _ the University Look

Newspaper article THE JOURNAL RECORD

McDonald's _ the University Look

Article excerpt

McDonald's _ the University Look

HOUSTON _ Don't look for Ronald McDonald or the Ham Burglar at McDonald's newest Houston franchise. Ownererator John Tillman tore out the slides and merry-gound when he demolished the 19-yeard McDonald's across the street from the University of Houston. Instead, the new McDonald's offers students personal computers, copiers, fax machines, a video arcade _ and pizza. "I just felt that in an environment like this, it would really be good to be able to have a total restaurant," said Tillman, a Houston graduate and former IBM mainframe salesman. "This is the college Playland as opposed to having the traditional McDonald's where the 5- and 6-yeards climb and jump."

Larry Zimmerman, regional vice president of the McDonald's chain, admitted that it took some convincing for him to accept the computerdeo concept for the Golden Arches. "It was more like, `Are you crazy?' " he said with a laugh. "It took a lot of persuasion, but I think we as a company are getting rid of the stereotype we have and try to fit ourselves into the community we serve." As he looked over the operation Monday, he told Tillman he saw possibilities of offering similar operations in Texas. "I could see this concept working out very well in our McDonald's across from Texas A M and really any other university area." Intel to Expand Plant, Add Jobs

SANTA CLARA, Calif. _ Bucking a recent trend of highch manufacturing job flight from the Silicon Valley, Intel Corp. announced Tuesday it will spend $400 million to expand a microchipking plant. The expansion will create 250 new jobs, the company said. Intel said it would add 12,000 square feet to a facility that had been used only for research and development to make a "clean room" where chips will be mass produced from silicon wafers. Production is scheduled to begin in mid-1993, and the plant will be at full capacity by early 1994, Intel Chairman Gordon Moore said. Economics Enters Highfinition TV Debate

WASHINGTON _ A group of TV companies competing to be the ones to set the standards for televisions of the future pledged Tuesday to make those highfinition sets in the United States if they win. The promise by the Advanced Television Research Consortium led to an endorsement from the two key labor unions in TV manufacturing _ the International Brotherhood of Electrical Workers and the International Union of Electronic Workers. It was the first time one of the groups vying for the government's HDTV award has touted an attribute other than the quality of its technology as a reason for being chosen.

The consortium, which includes TV makers Thomson Consumer Electronics, Inc. and North American Philips Corp., said 100,000 new jobs initially would be created by HDTV manufacturing. …

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