Newspaper article THE JOURNAL RECORD

OKC Christmas Sales Could Rise by over 6%

Newspaper article THE JOURNAL RECORD

OKC Christmas Sales Could Rise by over 6%

Article excerpt

Retail sales during the Christmas season could be up more than 6 percent this year from the 1993 holiday period, according to a forecast from the director of the Center for Economic and Management Research at the University of Oklahoma.

Robert C. Dauffenbach projected taxable sales in December for the Oklahoma City Metropolitan Statistical Area will be up for the fifth consecutive year.

"There is, of course, correlation between Christmas sales and how well the economy is doing," Dauffenbach said. "We can, thus, be somewhat optimistic about the potential for a reasonably good to very good selling season this Christmas."

Dauffenbach made low, mid and high estimates for each of the four metropolitan statistical areas in Oklahoma and for the entire state.

For the Oklahoma City area, the low projection was for a 2.1 percent increase. The mid projection was for a 4.3 percent increase and the high projection was for a 6.5 percent increase.

Sales during the Christmas selling season in 1993 were up 6.1 percent from 1992, he said, and sales in 1992 were up 12 percent from 1991.

The Oklahoma City Metropolitan Statistical Area includes Oklahoma, Canadian, Cleveland, McClain, Logan and Pottawatomie counties.

The projection for taxable retail sales statewide is for a low projection of a 1.8 percent increase, a mid estimate of a 4 percent increase and a high projection of a 6.2 percent increase.

Holiday retail sales projections for the other areas of the state include: Tulsa Metropolitan Statistical Area _ low, up 2.2 percent; mid, up 4.4 percent; high, up 6.6 percent. Lawton Metropolitan Statistical Area _ low, down 2 percent; mid, up 0.2 percent; high, up 2.4 percent. Enid Metropolitan Statistical Area _ low, down 1.7 percent; mid, up 0.5 percent; high, up 2.7 percent. Oklahoma County _ low, up 1.8 percent; mid, up 4 percent; high, up 6.2 percent. Tulsa County _ low, up 2.6 percent; mid, up 4.8 percent; high, up 7 percent.

There are reasons to suspect, he said, that the December 1994 gains from the previous year will tend toward the more optimistic end of the projection range. This is because the recent results for taxable sales have shown improvements in comparison with results earlier in the year. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.