Newspaper article THE JOURNAL RECORD

Business's Emphasis on Communication Skills Grows

Newspaper article THE JOURNAL RECORD

Business's Emphasis on Communication Skills Grows

Article excerpt

The ability to write is a crucial skill for anyone in business. Even though some CEOs and top managers with minimal literacy may have climbed the corporate ladder, it has become increasingly difficult to do so.

In the future, the "haves" and the "have nots" may be defined by the communication skills they possess. The "haves" will be able to state clearly their cause in a corporate reshuffle and write persuasively and logically in public relations crises.

The Graduate Management Admissions Council, the California-based organization which designs and grades the Graduate Management Admission Test (GMAT), has recognized the importance of writing. Approximately 250,000 applicants to business schools around the country take the GMAT. Most of these applicants are embarking on studies for a Masters in Business Administration.

In addition to the mathematical, verbal and other skills currently measured by the GMAT, a new version of it includes an hour-long analytical writing exam. These test results are sent to over 1,300 graduate schools of business and are used to make decisions on whether applicants are admitted. In many business school application processes, the decision to admit may now be based on the quality of the writing sample, producing a new generation of MBAs with excellent communication skills.

James Crownover, a director for the consulting firm of McKinsey and Co. which recruits graduates for business, says that old lines of bureaucratic reporting are going away. In their place, leaner and fast-paced competitors must vie for excellence in achieving organizational objectives. There are more teams, and therefore, effective communication is more important than ever.

QUESTION: I was wondering who won the Nobel Prize in Economics this year.

ANSWER: Two Americans and a German won the economics prize this year. John C. Harsanyi, retired professor from the University of California at Berkley, and Dr. …

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