Newspaper article THE JOURNAL RECORD

Business Schools Need to Adapt

Newspaper article THE JOURNAL RECORD

Business Schools Need to Adapt

Article excerpt

Business and the way it is conducted is changing rapidly.

That means the methods of teaching business students and the content they are taught in college classrooms also must change, said Dr. Richard Cosier, dean of Business Administration at the University of Oklahoma.

"The status quo is flat not acceptable in business education these days. Everyone who works for a living knows that these are very turbulent times, change is rampant and things that are happening today didn't happen five or six years ago, and maybe not even last week in some organizations," Cosier said.

"It is kind of silly to think that we have got people teaching in business schools who take out the wrinkled yellowed notes that they may have generated 25 years ago and teach these young people who are going out into this turbulent environment and chasing organizations.

"That won't do, and we are doing our best in the OU college of business and around the country in other colleges of business just to keep up with change," he said.

Cosier described the adjustment of business schools to the changing business world at the January meeting of the Oklahoma Venture Forum Wednesday at the Petroleum Club.

The Business Administration College of the University of Oklahoma is restructuring its programs, methods of teaching business administration students, and its physical facilities to keep current with the changing times, Cosier said.

"We redesigned our MBA (Masters of Business Administration) Program last year. We totally re-engineered it from ground up. We assumed that nothing was going on there and what did we need to do to do it right," Cosier said.

"Everything is put together now," he said.

The activities of all departments of the school now are coordinated and integrated into the program, he said.

"We have added different structure in the college. We now have program directors _ masters of business administration and undergraduate program directors.

"Technology has been moving so fast that it is hard to keep up with it. One of the real disappointments in my career of 21 years in higher education is going into state-of-the-art facilities in private business and seeing what we don't have in business schools, especially public schools that are state supported. …

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