Newspaper article THE JOURNAL RECORD

Og Mandino, the Greatest (Non) Salesman in the World

Newspaper article THE JOURNAL RECORD

Og Mandino, the Greatest (Non) Salesman in the World

Article excerpt

Og Mandino wrote The Greatest Salesman in The World. The best- selling book on sales ever written. It's a parable about a little camel boy in the time of Christ. Og Mandino claims he is not a salesman -- or is he?

He has written 16 books that have been translated into 20 languages and sold more 33 million copies. The Greatest Salesman in the World has sold 12 million by itself.

WOW. I don't know about you, but I'd be happy with those sales numbers. I had the privilege of talking with Mandino. Here are some excerpts from that conversation (I'm JG, he's OM). JG: As a platform speaker, you must have superior knowledge of the topic. You have to be a better salesperson and motivator than everybody in the room, don't you? OM: You've got to realize one thing about me. I don't consider myself a salesman. I happened to write a book in 1967 called The Greatest Salesman in the World, but it's not just aimed towards salespeople. I don't consider myself an expert salesman, and I don't walk out there and tell you how to make a sale. I'm a motivational speaker. I show people how to get on a path to success -- and stay there. JG: Over the course of the last few years, how has your audience changed? OM: Most of the audience has probably read at least one Mandino book. So they are sitting out there as fans. They're cheering before I even open my mouth, because they have already been touched by something I was fortunate enough to write. JG: What specific recommendations do you have for the audience to take maximum advantage of your talk? OM: Take notes. I learned through the years, especially after spending all this time with W. Clement Stone (Mandino was the original editor of Stone's Success Unlimited Magazine), that taking notes is one of the most important things you can do when listening to something or someone important. Some early expert said years ago that we forget about 90 percent of what we hear 10 minutes after we hear it -- unless we write it down. JG: Is there one "big" obstacle to success among people that you keep running into? OM: Yes. Most of us hide behind our busy work. …

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