Newspaper article THE JOURNAL RECORD

Your Family Coach: Our Team Approach

Newspaper article THE JOURNAL RECORD

Your Family Coach: Our Team Approach

Article excerpt

Do you remember the days when a coach was the name used for the person who was responsible for leading an athletic team? Some of us may even remember coaches as a mode of transportation, as in a stagecoach or a motor coach.

Now the word, coach, is used in a multiplicity of ways. You can easily find people who are anxious to serve as your personal coach, executive coach, lifestyle coach, fitness coach, birthing coach, or spiritual coach. The list goes on and on. So it should be no surprise that coaching has become a part of the world of family- owned businesses.

Given the large number of people who call themselves family business coaches, how can a family business owner determine who is best qualified to meet the particular coaching needs his or her business might have?

Furthermore, how would the business owner select a family business coach?

In fact, is it even important to utilize the expertise of a family business coach?

A family business coach is a professional communicator and family specialist who is fully familiar with both the business and personal sides of the workplace. The most successful family business coaches have professional training in communication, family systems, psychology, sociology and business.

They own and operate their own business, as well as have experience working as a consultant for other businesses. They have well-established relationships with other service professionals in the areas of law, accounting, banking and financial services. They are fully familiar with the changing needs of families. They are skilled at being able to address sensitive issues within the family and to lead family members in those discussions. They are team players who will help assess the needs of your business and your family and work with you to get those needs met.

A competent family business coach is important to you and your family because family businesses offer a unique set of characteristics that set them apart from non-family-owned businesses. In a family-owned business, the business owner makes decisions about the company on an emotional basis as well as a rational one.

When faced with a loss in sales for instance, the rational decision for a family business owner is to communicate to his sales manager that he needs to find a way to increase sales. The emotional issue facing the business owner is that the sales manager is his son.

When father and son, business owner and sales manager discuss business issues, how well do they communicate? What effect does their personal relationship have on their business relationship? Do their attempts at communication usually result in misunderstandings, high emotion, or useless arguments?

It is a natural event in the lives of family business people to need assistance from time to time to resolve emotional issues within the business. …

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