Newspaper article THE JOURNAL RECORD

Innovation in Oklahoma

Newspaper article THE JOURNAL RECORD

Innovation in Oklahoma

Article excerpt

What flattery.

Yesterday, USA Today unveiled a new format and redesign that should make their newspaper easier to read, more inviting and more modern. I guess it took them six months to figure out what to do after we made our change last August.

When we redesigned The Journal Record those were our exact intentions. I hope it's working. Our readership has increased significantly since last year so I feel that we've made some progress.

We face the same challenges that every business in Oklahoma City, or New York City faces. We have to think about not only our product, but how it is received in the marketplace.

We also have the responsibility to help our customers market themselves and last Thursday we helped a couple of dozen Oklahoma businesses tell their story in a unique way.

Last week, for the third consecutive year, we honored business innovation in Oklahoma by hosting the Innovator of the Year awards and luncheon in downtown Oklahoma City.

If you missed the awards ceremony, you missed a good time and some awfully impressive entrepreneurs who are doing some interesting things in our state.

Very few of our winners are doing things in their businesses that I understand, but based on their current and future sales numbers they seem to be doing an outstanding job of finding a market for their products and services.

While most of the winners had very technical and very complex products, a couple were honored for their marketing plans, as well.

The thing that was most common, however, was the gleam in their eyes as they told the audience about themselves and their companies.

One of the speakers, in particular, knew better than to try and explain what he made and sold, other than to say it worked well, customers were flocking to it and it was revolutionary in its design and production. The product is a commercial pultrusion of thermoplastic advanced composite material and is made or created by TPM2 of Bartlesville. …

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