One of your objectives when you are in the process of strategic
planning is to show how everybody in your organization will benefit
from the plans when they succeed. There will always be concern from
some of your staff that they don't fit into your new plans. You need
to address this issue, and if you are providing some guarantee that
they do and will fit into the future of the company, this must be
made clear right upfront.
Although the atmosphere needed for change to be accepted will
differ from company to company, there are core leadership techniques
that great entrepreneurial managers (I like to call them GEMs) use
to bring about a culture that accepts and works toward change,
regardless of the type of business.
Change is going to occur. You can't get around it. It's either
going to happen by chance or by design. You want it to happen by
Strategic objectives cannot be attained without company
leadership having a change management philosophy. Implementing
strategic plans requires your company to change the way you conduct
business, whether to a minor or major degree.
The basic company belief system must be compatible with the
changes set forth in the plan or the company's environment will be
in conflict with the plan. For example, if your company's belief
system does not truly believe in customer satisfaction and one of
your goals is a certain measure of customer satisfaction, the goal
will not be achieved unless the underlying value system changes. But
you must time it right. Open the lines of communication and involve
your people in the integral decisions that your organization faces
A shared vision among the troops is crucial to the success of
your strategic plans. All your employees must be able to answer
questions like: What are the vision and the missions for the
What am I here to do? What's my mission? What is my role in this
If the secretaries and the receptionists don't have a vision of
what the company is all about, how can they be integral and
efficient workers in the framework of the new plans?
How many of you consider these employees integral parts of your
Think about it. That person sitting at the front desk answering
phones is your first line of communication with your customer.
Does that person in your organization currently know the mission
and goals of your business and how their role leads to attaining the
All employees should know these things if your communications
strategy has been successful.
There must be acceptance -- not only of strategic direction but,
most important, of the urgency of strategic and operating plans. …