ZymeTx on Wednesday signed a nationwide distribution agreement
for ZstatFlu with Dade Behring Inc., a clinical diagnostic company
based in Dearfield, Ill.
The agreement will provide a direct selling channel into 25,000
reference laboratories and hospitals in the United States, said
Norman R. Proulx, president and CEO of Oklahoma City-based ZymeTx.
"This represents a strategically important new distribution
opportunity for our company," Proulx said. "Dade Behring is a
company with sales offices throughout the country, established
distribution channels and more than $1.3 billion in annual revenues,
primarily from diagnostic instruments and tests.
"The agreement provides a platform for our flu diagnostic test,
ZstatFlu, to affect the all-important hospital reference lab
market," he said.
Hospital reference laboratories administered the overwhelming
majority last year of flu diagnostic tests -- an estimated 570,000.
Physicians administered roughly 230,000 point-of-care flu tests last
year in their offices, with ZymeTx's ZstatFlu approaching a 50
percent market share in that category.
"The addition of ZstatFlu to Dade Behring's strong offering of
diagnostic products provides us an immediate and substantial
presence this upcoming winter flu season in the large hospital
reference lab market," Proulx said. "We expect increased sales to
result from this strategic distribution relationship."
Among Dade Behring's products are diagnostic instruments that
test how well blood coagulates. In addition, the company markets
tests for infectious and cardiac diseases, as well as tests to
measure levels of cholesterol, glucose, iron or sodium in the body.
"We added ZstatFlu to our product line based upon an expected
increase in demand from hospital reference labs, for an accurate and
proven influenza diagnostic solution. ZstatFlu is by far, in our
opinion, the most effective and easiest-to-administer flu diagnostic
test on the market today," said Hiroshi Uchida, president, Americas
and Asia Pacific operations for Dade Behring.
Marketing Matters Inc.'s fall seminar series will focus on
competitive intelligence and creativity.
"Comprehending Competitive Intelligence" will be presented Oct.
6. The seminar will focus on methods to identify potential
competitors, track competitors in a way that helps you understand
their plans and use Internet sources for information. "This may be
the first seminar on competitive intelligence in Oklahoma," said
Kathleen Miller, president of Marketing Matters.
"Working Creatively: How to find It and Use It" is scheduled Nov.
17. The seminar will focus on the creative abilities of fluency,
flexibility, originality and elaboration and practical strategies.
Both seminars are scheduled from 8:30 a.m. to noon at Seller's
Special Event Center in Edmond. For more information, contact Miller
at 748-6840 or at www.marketmatters.com.
Britton Road bridge opens
The first project dealing with widening Broadway Extension was
opened to traffic Wednesday afternoon.
The Britton Road bridge over the extension was opened by
Transportation Secretary Neal McCaleb, who thought he was going to
be the first to drive across it.
Instead, an older-model car, which had several rust spots and
dents in the body, went across as McCaleb was turning around. The
driver appeared to be oblivious to the informal ceremony going on
Haskell-Lemon Paving Co., of Oklahoma City, was general
contractor on the $18 million project. Although the contractor had
400 days to complete the project, it was done 75 days early and will
earn a $7,500 per day bonus, which is a little better than $560,000.
In addition, McCaleb said, the contractor will receive a bonus
based upon the smoothness of the bridge decking.
Planners within the Oklahoma Department of Transportation had
refused to close adjoining bridges, to keep from causing traffic