Newspaper article THE JOURNAL RECORD

Johnson & Johnson Selling New Lenses Aimed at Baby Boomers

Newspaper article THE JOURNAL RECORD

Johnson & Johnson Selling New Lenses Aimed at Baby Boomers

Article excerpt

NEW YORK (AP) -- Johnson & Johnson, the health care conglomerate that's the biggest seller of contact lenses, has a new vision: selling eyeglass lenses aimed at baby boomers.

J&J is introducing progressive lenses -- sometimes called lineless trifocals -- which help with close up, middle-distance and long-distance vision. While such lenses have been around for three decades, J&J claims its lens offers significantly better peripheral vision than anything else on the market.

After two decades selling contact lenses, the move into progressives marks J&J's first entry into eyeglass lenses.

The company said it has no plans to make single-vision lenses.

New Brunswick, N.J.-based J&J said Monday it will start selling its Definity2 Dual Add Lens in Virginia this month and expects to have it available nationwide next year.

Progressive lenses -- in which the top part of the lens is for distance vision, the middle for intermediate distance and bottom is for reading --are the fastest growing type of eyeglass lens in the United States. …

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