Newspaper article THE JOURNAL RECORD

Tulsa Authors Blaze Trail in E-Publishing Sector

Newspaper article THE JOURNAL RECORD

Tulsa Authors Blaze Trail in E-Publishing Sector

Article excerpt

Peter Biadasz and Richard Possett intend to set new boundaries in the emerging electronic publishing market with their Power Series books.

Since last year's launch through iUniverse with the soft-cover title Powerful People Are Powerful Networkers, Tulsa author and networking consultant Biadasz released seven books with Possett, the owner of the Tulsa-based Navigator Home Loan and Navigator Executive Consulting businesses.

"We have three more at the publisher," said Biadasz, "and three more ready to go to the publisher."

That's just the start. Biadasz and Possett have identified 56 titles over the next three years, which they believe will make it the first large-scale series to emerge from an e-publisher. Over the next decade, they expect that inventory to top 200 covers.

"We're going to be the Avis of the Chicken Soup business," said Possett, referring to the popular line of inspirational books. "We'll let Chicken Soup be the Hertz. We're going to try harder and make a lot more money."

Though a young and sometimes volatile sector, multiple-book series are not new to the Internet-based on-demand printers - including iUniverse, the Lincoln, Neb.-based arm of Barnes & Noble Inc. Lynette Petersen, senior marketing specialist with the firm, said fiction writers in particular have often used iUniverse for such works, though she could recall no instance of such an extensive effort.

"I don't know if I've had any authors publish that many titles with us," she said.

But Possett said having up to 300 titles was vital, since royalties per title could end up little more than "popcorn and peanut money."

"Critical mass," he said. "You've got to have a lot of titles to make money."

Other key factors in his success quotient involve good writing, a topic with long shelf life, a broad potential audience and print on demand, which eliminates the need for expensive inventory. That's where iUniverse comes in.

Under their monthly contract, the team at iUniverse helps edit each book, designs the cover art and places the titles in online bookstores. It also handles all accounting needs. The authors receive 20 percent of the retail price, with the books selling from $18. …

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