Newspaper article THE JOURNAL RECORD

'Dfest' Rocks on in Tulsa

Newspaper article THE JOURNAL RECORD

'Dfest' Rocks on in Tulsa

Article excerpt

"One hundred fifty artists for 20 bucks over two days - you can't beat that," said Tom Green, co-founder and chief executive of the Diversafest Music Conference and Festival, scheduled to take over downtown Tulsa on July 27 and 28.

When it comes to Diversafest, also known as Dfest, you get much more than you pay for, said Green. The performing talent is top of the line, including Grammy winners The Flaming Lips and Leon Russell. Performers have come from all over the country and from halfway around the world to play at Dfest.

But the festival's mission - to showcase and empower emerging artists - demands that ticket prices are kept as low as possible, subsidized by the event's sponsors.

"We want the maximum amount of people out, to give them (the performers) a big healthy crowd to play in front of," said Green. "That's part of our service to the emerging artist. Our great sponsors have helped us kind of keep that goal in check. Ticketing- wise, we are the best value in the United States. We're keeping our tickets this year at $20 for a two-day pass, and with the level of talent that we're bringing in, the value is unprecedented for any festival in the United States. Outside of Ozfest, which is free."

Now in its sixth year, Dfest has grown in leaps and bounds. Green and his wife Angie DeVore Green started the festival in 2002 to promote a band they both played in for the sake of winning a national contest. That first year, about 150 people participated, including the members of the 12 bands that performed. The size and scope of the festival roughly doubled between 2005 and 2006, growing to accommodate 15,000 attendees with a $70,000 budget.

This year, Dfest has been dubbed an official Oklahoma Centennial event, and 30,000 people are expected to attend. About half of the 150 artists and bands scheduled to perform are from Oklahoma. …

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