Newspaper article THE JOURNAL RECORD

Lunchman Cometh: New Businessmen in Tulsa Aim to Create the 'Google for the Restaurant Industry'

Newspaper article THE JOURNAL RECORD

Lunchman Cometh: New Businessmen in Tulsa Aim to Create the 'Google for the Restaurant Industry'

Article excerpt

Any restaurant would be fine. ... As long as it has vegetarian plates. But nothing too spicy. Italian or fish would be good if it's available. And in the range of about $8 to $13 a plate.

Oh, and Ted is coming to lunch, too, and you know how picky he is.

That's exactly what the founders of Lunchman LLC are counting on.

"We were looking for a way to provide users with a satisfactory solution in a complex social situation and give them a unique way to invite friends and use their suggestions," said Corey Redington, a University of Tulsa student pursuing his master of business administration degree. "We want to be kind of like a Google for the restaurant industry."

The Lunchman project is one of two top winners in the fourth annual Governor's Cup challenge, a collegiate, technology-based business plan competition hosted by the nonprofit venture business promoting i2E agency and the Donald W. Reynolds Foundation. Winners receive more than $100,000 in cash awards and $50,000 of in-kind services to assist in launching their business.

The prize packages include consultations with law firm of Riggs, Abney, Neal, Turpen, Orbison & Lewis, and advertising firm Jordan Associates, which will help the fledgling entrepreneurs achieve their business goals.

For the Lunchman group, Redington said that means the ability to "cash out in five years," he told Jordan Associates Vice President Houston Hunt in the group's first meeting in late September.

"If we hold on longer than five years, we may branch out to additional services. But initially the idea is to provide the restaurant industry a way to directly advertise to people who are looking for their kind of food," he said.

Lunchman is an online, social Web application that provides its users with personalized dining suggestions by taking into account individual preferences for location, food types, price sensitivity and more. The personalized user information will allow the company to provide highly targeted advertisements and provide the restaurant industry with demographically and geographically targeted feedback from a large cross-section of consumers. …

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