Newspaper article The Canadian Press

Made-in-Canada 'FIFA Soccer 13' Video Game Draws Huge Demo Audience

Newspaper article The Canadian Press

Made-in-Canada 'FIFA Soccer 13' Video Game Draws Huge Demo Audience

Article excerpt

Huge update for 'FIFA Soccer 13' demo


While North American sports gamers eagerly anticipate the new version of Madden, it appears the world waits for the latest FIFA video game.

Some 1.99 million people in 73 countries downloaded the demo for the made-in-Canada "FIFA Soccer 13" in the first three days of its release.

The game isn't out until Sept. 25 in North America and Sept. 28 worldwide but it's already hard to miss. Advertising hoardings promoting the new version were visible at English Premier League games on the weekend.

For Aaron McHardy, a game play producer of the EA Sports' title, the attention is quite remarkable.

"It's quite a cool thing," said the Vancouver native who has been working on the title since FIFA 08. "At home everyone knows FIFA, you tell people you're the game play designer for FIFA, you still get a smile.

"But it's quite breathtaking when you go to somewhere like London around (this) week or the week after and you start to see the signs and the lineups of people overnight waiting to get the game, it really is cool to see what an impact the game has worldwide. ... Everywhere you go, somebody knows what FIFA (the game) is."

The demo features five teams -- AC Milan, Arsenal, Borussia Dortmund, Juventus and Manchester City -- as well as Man City's Etihad Stadium.

And for those who haven't tried it yet, be warned that Manchester City's Argentine striker Carlos Tevez is a terror.

"I've heard people are finding him quite good this year," McHardy, an Arsenal fan, said with a laugh.

After rehauling the physics of the game last year, improving areas like tactical defending, the designers at EA Canada in Burnaby, B.C., saw the opportunity to build on those changes in "FIFA 13."

McHardy said the goals this time were to create "the unpredictability and the drama of real-world football" and to have "battles for possession and giving people creativity and freedom. …

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