Newspaper article The Canadian Press

Five Cool Things That May Convince Smartphone Buyers to Pick Up a New BlackBerry

Newspaper article The Canadian Press

Five Cool Things That May Convince Smartphone Buyers to Pick Up a New BlackBerry

Article excerpt

Five cool things about BlackBerry 10

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TORONTO - It's not an iPhone killer and doesn't absolutely demolish the best Android or Microsoft smartphones on the market. But the new BlackBerry Z10 is a huge step forward for the beleaguered company formerly known as Research in Motion, which is now simply calling itself BlackBerry.

Here are five things that will impress BlackBerry aficionados and may sway smartphone consumers without entrenched allegiances to Apple or Android.

1. Look and feel

While not overwhelmingly distinct looking, the BlackBerry Z10 looks the part of a modern, svelte smartphone and once turned on, it responds well to touches and swipes. The screen is razor sharp and every movement feels fluid and fast, from cycling between the home screens to loading apps to browsing the web. The unique BlackBerry 10 gestures take some getting used to but once mastered, are quick and handy ways to multi-task between several apps and jump from doing one thing to another.

2. BlackBerry Hub

For users who have a work email account, one or two personal accounts and a slew of social media profiles -- including Facebook, Twitter or LinkedIn -- BlackBerry Hub is a handy way to keep track of them all. All messages and notifications from the various accounts get merged into one universal inbox with no need to separately log in to a bunch of different sites. You can quickly sneak a peek at the Hub's contents by swiping from the left edge of the screen to the right. A small swipe begins to reveal just a bit of the Hub while a full swipe opens the inbox.

3. Finally a decent selection of apps

While still lagging far behind what's available on iPhones and Android devices, BlackBerry World promises to have a robust selection of more than 70,000 apps to download at launch, including Facebook, Twitter, LinkedIn, Skype, Kindle, WhatsApp, Angry Birds, Songza, Slacker, Rdio, NHL.com, CBC, Tim Hortons, Air Canada, RBC and ING Direct. For users who aren't constantly checking the app store for new games and programs to download and just need the basics, it's likely BlackBerry World will have them covered. …

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