Newspaper article The Canadian Press

Saputo Put on Defensive by Intense Competition in Canada and U.S

Newspaper article The Canadian Press

Saputo Put on Defensive by Intense Competition in Canada and U.S

Article excerpt

Saputo misses despite higher Q4 profit

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MONTREAL - Saputo says intense competition that accelerated in the fourth quarter should persist as its cheese and dairy rivals try to steal market share amid stagnant consumption.

"We see it continuing, but we've taken some action trying to now play some offence," CEO Lino Saputo Jr. said Wednesday.

"The pie is not getting any bigger but everyone's trying to steal someone else's slice of the pie."

The company's sales volumes were hurt in the quarter as competitors tried to expand their reach at retail and food service customers in Canada and the United States.

Most affected were white milk and commodity cheeses such as mozzarella and cheddar, while specialty products, including flavoured milks, remained strong, the CEO said in an interview.

Canada's largest dairy processor has about 36 to 38 per cent market share in Canada and about 10 per cent in the more fragmented U.S.

Saputo was forced on the defensive to present a "compelling argument" to customers in terms of quality and service.

"At the end of the day we need to be competitive as well from a pricing standpoint and that means we have to get creative on the research and development side perhaps to lower our costs and pass those savings on to our customers," Lino Saputo said.

The company recently moved to improve efficiencies by closing two plants and consolidating its Montreal distribution centre.

Saputo said there are no imminent plans for further cuts.

"But we've got to continuously look at how effective and how efficient we are and sometimes we've got to take some tough decisions."

The dairy giant reversed last year's losses to earn $100.5 million in the fourth quarter on an acquisition-fuelled boost to U.S. revenues, but still fell short of analyst expectations.

The cheesemaker said the profit amounted to 51 cents per share for the quarter ended March 31 compared with a loss of $2.6 million or zero cents per share a year ago when then company took a $125-million goodwill charge.

Adjusted for one-time items, Saputo (TSX:SAP) said it earned $129.2 million, or 65 cents per share, compared with $122.4 million, or 61 cents per share, in the prior year.

Revenues increased 20 per cent to $2. …

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