Newspaper article The Canadian Press

Rogen Enlists Famous Pals to Poke Fun at Themselves in Apocalypse Film

Newspaper article The Canadian Press

Rogen Enlists Famous Pals to Poke Fun at Themselves in Apocalypse Film

Article excerpt

Rogen enlists pals for apocalypse film

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TORONTO - There's something very satisfying about watching cocky celebrities get their just desserts.

Such is the thinking of actor-filmmaker Seth Rogen, who admits to finding delight in the torment of Hollywood's privileged elite in his latest comedy "This Is The End."

The whole premise revolves around a mystifying attack that befalls Los Angeles -- one that apparently levels its most punishing assaults on some of film and TV's more famous faces.

"It was fun to write," Rogen admits during a recent stop in Toronto with co-writer and co-director Evan Goldberg.

"We really kill a lot of people and the whole time we're like, 'Man, I hope people think this is funny!' Because to us, this is very entertaining."

Rogen, who also stars in the meta-horror-comedy, enlisted famous pals Michael Cera, Jay Baruchel, James Franco, Danny McBride and Craig Robinson to play outrageous versions of themselves caught in a wild night of end-of-the-world mayhem.

Gruesome punishments also befall singer Rihanna, "Harry Potter"'s Emma Watson, movie star Paul Rudd, heart-throb Channing Tatum and TV comics Mindy Kaling and Aziz Ansari.

Throughout the pandemonium, well-worn stereotypes that dog each celeb are laid bare and exaggerated for better or for worse: here, Rogen is a cowardly pothead, Hill is an arrogant narcissist, Baruchel is a condescending hipster and Franco is a sexually ambiguous art snob.

"I don't know if anyone really knew what to expect," Rogen admits of openly mocking his Hollywood pals.

"I think they could see what we were doing as soon as they read it -- that we were all playing like bad versions of ourselves. (But) I remember Franco, like, pulling me aside early on and just being like, 'You don't actually think I'm like this, right?' "

Rogen says he and Goldberg, who also co-wrote "Superbad" and "Pineapple Express," prepared their friends before unleashing the script on them.

Certain people definitely had sensitive issues that they weren't comfortable putting up on the big screen, notes Goldberg. …

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