Newspaper article China Post

Attracting Tourists Depends on Promoting Taiwan's 'Fun Side'

Newspaper article China Post

Attracting Tourists Depends on Promoting Taiwan's 'Fun Side'

Article excerpt

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Despite the gloomy global economic outlook, the prospects for Taiwan's tourism sector is expected to remain strong in the next few years, meaning it is time for Taiwan tourism authorities to further push for foreign and domestic tourists' attention.

According to the Council of Labor Affairs ([...]), the number of new job openings last month was up more than 3 percentage points compared to the previous month, mainly driven by vacancies in the hospitality industry.

This positive outcome is reflected in the growing number of visitors who attended this year's Taipei International Travel Fair (Taipei ITF, [...]) to look for the latest special promotions in Taiwan and abroad. This year, the Taiwan Visitors Association ([...]) used up all the space available in the Taipei World Trade Center (TWTC) Halls 1 and 3, with its newly added Area H on the second floor of Hall 1, to accommodate the nearly 280,000 bargain hunters attending the four-day event, which was a 10-percent increase from the previous year.

The success of the annual Taipei ITF, however, is a double-edge sword for Taiwan's tourism sector as travelers are equally eager to travel abroad for their next holiday. More than 10 million Taiwanese traveled abroad in 2012, or nearly one in every two people in the country. A senior Thailand tourism official said during the just-concluded Taipei ITF that his country is expecting about 400,000 Taiwanese tourists to visit by the end of 2013 amid increasing travel exchanges between the two countries.

Meanwhile, the number of travelers arriving in Taiwan last year reached more than 7 million people, according to figures from the Council for Economic Planning and Development ([...]). This record-breaking number of visitor highlights the huge potential of the nation's tourism industry.

It also shows that the Taiwan Tourism Bureau ([...]) must continue its drive to entice camera-wielding tourists to spend their holidays here. There are already some positive prospects.

Taiwan High Speed Rail ([...]) announced that its recent special promotions will last until the end of 2014 instead of expiring at the end of March in response to the public's demand to ease the pain of ticket price hikes. …

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