Newspaper article The Canadian Press

Conservative Party Reluctant to Talk about Latest TV Ads Targeting Trudeau

Newspaper article The Canadian Press

Conservative Party Reluctant to Talk about Latest TV Ads Targeting Trudeau

Article excerpt

Conservative TV ads again target Trudeau


OTTAWA - The Conservative party is blanketing the country with a fresh round of television ads attacking Liberal Leader Justin Trudeau -- but unlike past campaigns, it hasn't posted the spots online nor informed its supporters about the big ad buy.

Vigilant politics watchers began posting ad sightings on Twitter on Monday, and by week's end it was evident that three different Trudeau ads are being aired on everything from morning news shows to prime time network TV and sports channels.

Sharply worded spots playing off Trudeau comments on deficits, terrorism and marijuana legalization have been reported airing during popular fare such as The Bachelor finale, Grey's Anatomy, Jeopardy, Corner Gas, Modern Family, The Goldbergs and Hell's Kitchen.

All the ads feature Trudeau peeling off his shirt, a video clip from a 2011 charity fundraiser for the Canadian Liver Foundation.

Cory Hann, a spokesman for the Conservative party, would not agree to an interview Friday but said in an email that "Canadians should know where a man who wants to be prime minister stands on important questions like how to balance the budget, create jobs, manage the economy and keep communities and families strong."

The governing party launched a barrage of television ads against Trudeau last spring immediately after he was elected Liberal party leader and have had a long-running series of Trudeau-focused radio ads airing across the country.

Unlike previous high-profile Conservative ad campaigns, the party has not posted the latest spots online where they can be shared, reviewed and critiqued.

Hann would only say the ads are for television only. He wouldn't comment on the scope and duration of the current ad buy.

Alex Marland, a professor at Memorial University who specializes in political communication, says the Liberals under Trudeau have become adept at using Conservative attacks to stir the Liberal base and raise funds -- which may explain why the Tories haven't provided an online record of the ads.

"Now the Liberals seem to be using these Conservative ads to try to galvanize their own base -- 'My goodness, look at this latest attack on Justin! …

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