Newspaper article The Canadian Press

Premiere Issue of Ricardo Magazine Launches in English Canada on Monday

Newspaper article The Canadian Press

Premiere Issue of Ricardo Magazine Launches in English Canada on Monday

Article excerpt

Ricardo magazine in English launches Monday


TORONTO - After publishing a food magazine for 13 years in French, Ricardo Larrivee is launching an English version.

The premiere issue of Ricardo, which will be in stores Monday, features stories on Thanksgiving entertaining, cranberries, potatoes, planting fall garlic, top 10 cuts for grilling and ideas for dinners that will create leftovers to tote for lunch the next day. To satisfy Larrivee's sweet tooth, he has included a recipe for the ultimate chocolate chip cookie and a feature on apple pie to take advantage of the fall harvest, with tips on pastry making.

Each issue in the food-dedicated magazine will include timely tidbits such as trends on seasonal ingredients and wines to try, restaurant picks and travel tips from across Canada, along with columns on wine and entertaining.

The magazine is the latest jewel in the crown of Ricardo Media, an empire that extends to TV programs, a website, the French magazine and cookbooks. Larrivee has more than 1,600 episodes of the daily cooking show "Ricardo" under his belt on Radio Canada. "Ricardo and Friends" aired on Food Network Canada and Global. He is working on another television project, but he says the topic is under wraps.

His winery in South Africa produces a Shiraz and a Sauvignon Blanc that are currently available in Quebec though Larrivee hopes to expand to other provinces next year, and his line of cookware is in stores across Canada.

Larrivee, who is chairman of the board while his wife, trained nutritionist Brigitte Coutu, is president, said the couple decided they wanted to do everything in French and English.

"I didn't want to do a translation. I wanted that people feel that it's not a foreign magazine that's done here," he said in an interview from his Montreal office.

"There is no food magazine made in Canada. We always buy magazines from Europe, from the United States, from England, from anywhere. But there is no food magazine like America has with Gourmet or the French have with Elle a Table. I always wonder why we are not exporting or doing things around food because we are crazy about food," he says.

The magazine is intended to appeal to all ages and situations. "They want to solve their weekly issues about what we'll have for dinner, what is going to be my lunch, but we also entertain on weekends so we need a couple of things that are just fancier, not more complicated, just fancier. So we try to answer to these demands and because we have so many letters and comments because of the TV and everything we do we kind of have the feeling of what people want towards health, toward gardening, everything that they want surrounding their family."

The English magazine will be published six times a year, eventually increasing to eight issues annually.

The plan is to have 50 to 60 recipes in each issue, and Larrivee says he and his staff ensure the recipes are easy to follow to inspire confidence among home cooks. …

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