Newspaper article The Canadian Press

Turn Dining out into Helping out with Mealshare, Which Gives Meals to Needy

Newspaper article The Canadian Press

Turn Dining out into Helping out with Mealshare, Which Gives Meals to Needy

Article excerpt

Turn dining out into helping out with Mealshare

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TORONTO - The next time you dine out, you could also do a good deed by providing a meal for someone else.

With Mealshare, every time a patron picks an item branded with the organization's logo from the menu of a participating restaurant, money is donated to charity.

Three young men from western Canada are the brains behind Mealshare, which launched in July 2013 with four partner restaurants. With Thursday's addition of four in Toronto, the organization has expanded to 84 partner restaurants in seven cities across the country. Nearly 114,000 meals have been served.

"Mealshare really is very, very simple at its core and really what it is is a buy one, give one concept and I really do think that's why it's been having so much success ... because customers can completely understand the concept and the promise we give our restaurant partners and their customers which is 'You see this meal in front of you, you're having this amazing experience and ... I know just because I picked the particular item off the menu that had a specific logo someone else is getting a meal as well.' That tangibility of that one for one is really apparent," said Derek Juno, vice-president of development for Mealshare.

There is no added cost to the customer. The restaurant contributes a small amount -- about $1 -- for every Mealshare item ordered to the organization. Customers who order a Mealshare item receive a thank-you card embedded with seeds that can be planted in a garden or windowsill pot.

"Half of our meals stay local in the city they're in and half the meals go internationally so not only will we be able to support the fight against hunger locally in our own backyard but we'll also be able to do it in places all over the world that really need our support," explained Juno.

Save the Children provides meals to children in schools in Africa on Mealshare's behalf. …

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