Newspaper article The Canadian Press

Mobile Web Usage Has Surpassed Computer-Based in Canada, Says comScore

Newspaper article The Canadian Press

Mobile Web Usage Has Surpassed Computer-Based in Canada, Says comScore

Article excerpt

Mobile web use surpasses computer-based in Canada

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TORONTO - Canadians are now spending more time online with their mobile devices than with their computers, says digital measurement firm comScore.

According to recently released figures, 51 per cent of the Canadian Internet traffic that comScore tracked was linked to a phone or tablet, while 49 per cent was tied to a computer.

Mobile web usage is expected to grow more in 2015 than the time spent online with computers, a trend that has already been seen in other countries, says comScore Canada president Brent Bernie.

"The U.S. is at 61 per cent mobile and I expect Canada will continue to move (in that direction)," Bernie says.

"My guess -- and I'm not great at crystal-balling things -- my call would be we'll get to two-thirds of usage being mobile. How long that takes? A year, a year-and-a-half maybe?"

When comScore expanded its Canadian tracking methods last year to include mobile traffic it found the time Canadians spent online had pretty much doubled compared to previous estimates.

The average amount of time Canadians spent online shot up to nearly 75 hours a month, or about 2.5 hours a day.

Canadians in the 25-to-34 demographic were seen to be spending the most time online, averaging around 110 hours a month across various devices.

Many Canadians would be shocked to learn how much time they actually spend online, Bernie says. …

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