Newspaper article The Canadian Press

Emerging Designer Sid Neigum Returns to Runway as Mercedes-Benz Start Up Winner

Newspaper article The Canadian Press

Emerging Designer Sid Neigum Returns to Runway as Mercedes-Benz Start Up Winner

Article excerpt

Sid Neigum returns to runway as Start Up champ

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TORONTO - After earning a lucrative emerging designer prize at World MasterCard Fashion Week, Sid Neigum returned to the Toronto runway on Monday with a fully produced show and a $30,000 bursary, giving his brand a welcome cash boost.

"It was a huge opportunity, obviously," Neigum said of the Mercedes-Benz Start Up victory at Fashion Week last fall.

"I got very lucky and there was a lot of hard work involved as well, but it's allowed for some pretty huge changes.

"A lot of financial freedom has come from that, and freedom to make the next collection and to do production for the spring collection."

The Alberta-born, Toronto-based designer has made significant strides within a seemingly short span of time, earning acclaim and financial support for his budding label, described by Neigum as "minimal and unconventional."

In 2012, he won the Toronto Fashion Incubator's New Labels contest and $25,000 cash.

Neigum earned an additional $2,500 last October for another victory tied to the Start Up contest by designing a winning outfit inspired by Minnie Mouse.

In January, the Drayton Valley, Alta., native was bestowed with yet another emerging talent prize at the Canadian Arts & Fashion Awards, which included $10,000 and production of a professional lookbook.

"I think like any emerging designer experiences the same problems, and it's usually coming down to cash flow," Neigum said.

"To raise that awareness is definitely a good thing, and I think that more and more of these competitions are catching on and realizing that, and allowing that to be part of the prize."

With his Start Up win and his line now being carried by Hudson's Bay Co.'s luxury department The Room and Toronto boutique Jonathan+Olivia, Neigum said he feels slightly more pressure to show a successful collection. …

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