Newspaper article The Canadian Press

Hudson's Bay Plans Lord & Taylor Discount Fashion Chain in United States

Newspaper article The Canadian Press

Hudson's Bay Plans Lord & Taylor Discount Fashion Chain in United States

Article excerpt

HBC opens discount fashion shops in U.S.

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TORONTO - Hudson's Bay Co. is bringing a new discount fast fashion option to the United States.

The Canadian department store chain operator says it hopes to attract young shoppers on the hunt for cheap and trendy threads with Find @ Lord & Taylor.

The offshoot of its Lord & Taylor department store chain will stock name brands at prices that will be reduced by as much as 70 per cent.

Styles hot off the runway have been soaring in popularity over the past decade, led by European low-priced chains like H&M and Zara.

As those companies rapidly expand into smaller markets, they've attracted more people who might have once spent their money at department stores.

Hudson's Bay Co. …

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