Newspaper article The Canadian Press

Live TV Is Still Overwhelmingly Popular, but VOD Sees 'Rapid' Growth: Numeris

Newspaper article The Canadian Press

Live TV Is Still Overwhelmingly Popular, but VOD Sees 'Rapid' Growth: Numeris

Article excerpt

Numeris says 'rapid' shift in VOD habits

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TORONTO - Even though the overwhelming majority of Canadians still watch live TV, a new study says there has been "rapid" growth in people accessing video on demand through their service providers.

Canadian audience measurement firm Numeris released a report Friday which found about 90 per cent of overall viewing is still live -- a broadcast over the air or through cable -- as compared with on demand.

But the findings also noted a shift in how younger demographics are watching television.

"Services such as video on demand are relatively new offerings in Canada, but they have been steadily on the rise," the report said.

"Catch-up viewing is growing rapidly, especially for the younger age groups."

In the study, video-on-demand was considered anything viewed through either a set-top box or a broadcaster's website or smartphone app. It conducted the study with its radio and TV panel of 5,000 households, made up of 11,000 individuals more than two years old. …

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