Newspaper article The Canadian Press

Shoppers Seek out Flyers for Deals in the Face of High Food Costs, Weak Loonie

Newspaper article The Canadian Press

Shoppers Seek out Flyers for Deals in the Face of High Food Costs, Weak Loonie

Article excerpt

Shoppers seek out flyers for deals as food costs soar

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TORONTO - As the founder of savings blog Coupon Nannie, Dana Calder is always looking for a good bargain -- and she's had plenty of company lately.

The number of questions on her Facebook page has skyrocketed since January, and she says most of the inquiries are related to food.

"Right now, obviously groceries -- especially fruits and vegetables -- are so expensive," said the North River, N.S., resident.

Calder likes to keep site visitors and social media followers in the loop about added ways to retain cash through shop-and-save cashback apps like Checkout 51 and Zweet. But even with a wealth of digital options currently available, she still makes a point of poring through printed flyers each week to circle items that look like good deals.

"I always take coupons with me," said Calder, who keeps a folder of discount vouchers. "You never know when you'll go the store and find a sale."

Whether flyers are printed on paper or scanned for sharing online, the traditional promotional tools are proving to be more valuable than ever to cost-conscious consumers in a tough economy. As a result, distributors of discount-touting ads are seeking to widen their reach of potential shoppers.

Flyergo recently launched its sealed flyer packs within Toronto's subway system, with plans to distribute them to 50,000 commuters weekly. The intention was to reach highrise residents who may not have access to the printed promotions where they live and work, said Flyergo president Bill McDonald.

"There continues to be a strong interest in print when it comes to flyers and coupons and other deal-oriented incentives. We know a whole number of websites and apps that exist to meet that need," said McDonald, former president and publisher of Metro English Canada.

"There continues to be a strong interest, though, in print when it comes to flyers and coupons and other deal-oriented incentives. …

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