Newspaper article The Canadian Press

Toys "R" Us Canada Names 12-Year-Old Boy from Quebec as New 'Chief Play Officer'

Newspaper article The Canadian Press

Toys "R" Us Canada Names 12-Year-Old Boy from Quebec as New 'Chief Play Officer'

Article excerpt

Toys "R" Us names new 'chief play officer'

--

MONTREAL - Emile Burbidge loves to jump and a pogo stick is his favourite toy.

So it's not surprising it was the first thing the 12-year-old boy from St-Bruno, Que., tried after being selected as "chief play officer" for Toys "R" Us Canada.

Burbidge was plucked from hundreds of potential Canadian candidates, with the field narrowed to 11 finalists before he was chosen.

So what did he do upon hearing of his good fortune? Jumped for joy of course.

"It's really cool," Burbidge said in a lunchtime interview from his house. "It's like being (elected) the president of good fortune."

Burbidge's job is to try out products -- sometimes even being the first to do so -- make recommendations and take part in media appearances and events.

"What's better than that?," he quipped.

One of his first tasks will be a national tour this spring to present his favourite toys. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.