Newspaper article The Canadian Press

Liberals Enact Immediate Changes to Federal Government Advertising Rules

Newspaper article The Canadian Press

Liberals Enact Immediate Changes to Federal Government Advertising Rules

Article excerpt

New rules for federal government advertising

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OTTAWA - The Liberal government has brought in a series of interim measures to curb partisanship in government advertising. Here are some of the key changes:

-- Advertising Standards Canada, the self-regulating watchdog over private advertising, will be contracted to keep an eye on government ads to ensure they meet the new rules.

-- All ad campaigns costing more than $500,000 must be vetted by the ASC. Less costly campaigns may be referred, and public complaints will be assessed against the new policy.

-- Government ads must be objective, factual and explanatory.

-- They cannot use political party slogans, images or identifiers.

-- They cannot use a primary colour associated with the governing party in a dominant way, unless the item in question is commonly depicted in that colour. …

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