Newspaper article The Canadian Press

Alberta Hopes New Ad Campaign Will Reduce Spike in Gonorrhea, Syphilis Cases

Newspaper article The Canadian Press

Alberta Hopes New Ad Campaign Will Reduce Spike in Gonorrhea, Syphilis Cases

Article excerpt

Alberta hopes ad campaign will reduce STI rate

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CALGARY - Alberta Health Services hopes a provocative marketing campaign will reduce an alarming increase in sexually transmitted infections in the province.

The $250,000 ad campaign aims to educate young people about safe sex and to promote STI testing.

Health officials say cases of gonorrhea last year in Alberta were up 80 per cent from 2014 and are the highest since the late 1980s.

The number of cases of infectious syphilis in the province doubled over the same time period.

The government has blamed the increase on Internet dating sites that make it easy for people to meet for sex.

The campaign features ads on dating sites and social media with messages such as "Get some without catching some" and "Give her the Big O, not the Oh-No. …

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