Newspaper article The Daily Yomiuri (Toyko, Japan)

Yahoo Japan to Keep Name, Services despite U.S. Sale

Newspaper article The Daily Yomiuri (Toyko, Japan)

Yahoo Japan to Keep Name, Services despite U.S. Sale

Article excerpt

In selling off its internet business, U.S.-based Yahoo Inc. will also be changing its name, but Yahoo Japan Corp. plans to keep the "Yahoo" brand and continue its slate of services.

Regardless of what company owns the brand license, Yahoo Japan's contract is said to allow it to use the brand as long as it wants.

Yahoo Japan has paid more than 10 billion yen in licensing fees per year to the U.S. Yahoo. The sale of Yahoo's internet business to Verizon Communications Inc. of the United States also included the rights to the "Yahoo" brand. Starting next year, Yahoo Japan will pay Verizon for licensing.

The U.S. Yahoo launched its search business in 1995 and quickly grew its user base thanks to increased internet availability.

Masayoshi Son, the president of then SoftBank Corp., noticed the start-up's services, and in 1995 invested in Yahoo to create capital ties with the company. In 1996, he established Yahoo Japan through a joint investment with the U.S. firm and launched an internet search site.

While sharing the Yahoo brand, the Japanese and U.S. companies expanded their services to include e-mail and news viewing. They gained recognition as portal sites and steadily increased their users.

However, the paths of the Japanese and U. …

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