Newspaper article The Canadian Press

Flare Founder Bemoans Demise of Canadian Fashion Magazine

Newspaper article The Canadian Press

Flare Founder Bemoans Demise of Canadian Fashion Magazine

Article excerpt

Flare founder recalls magazine's early days

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TORONTO - Flare's visionary founder says she's sad to see the fashion publication disappear from newsstands, calling it a rare vehicle for Canadian women to see themselves reflected in a style magazine.

Donna Scott launched the glossy periodical in 1979 as Canada's answer to a proliferation of slick imports such as Glamour, Vogue and Harper's Bazaar.

At the time, professional Canadian women had nowhere to turn for a local perspective on style, design and culture, she says, noting that the women's magazine Chatelaine was more focused on homemaking and cookery.

"I'm just shocked," Scott said Friday from her home in Niagara-on-the Lake, Ont., upon hearing the news the publication was going digital only. "It was the first ever fashion magazine for the age group we were appealing to."

Rogers Media announced Friday it was ceasing print publication of Flare as well as Sportsnet, MoneySense, and Canadian Business magazines. Beginning January 2017, they will only be available on the web and on apps, with new content posted daily.

Rogers is also reducing the frequency of its newsmagazine Maclean's to once a month, while Chatelaine and Today's Parent will each drop to six times a year.

Scott recalls being struck by inspiration while criss-crossing the country in 1975 as an in-demand speaker for International Women's Year, a United Nations designation that evolved into International Women's Day on March 8.

"I realized that women in Canada didn't have a fashion magazine and what we were doing was reading Vogue and Harper's and Glamour and Mademoiselle," said Scott, who left Flare in 1990 when Rogers took over Maclean-Hunter. "And they were all great but they didn't have our stores or our prices or our colleges or any of the information that would be for Canadian women."

Scott, now in her 80s, decided to start a magazine that would feature Canadian retailers and designers.

"We were looking at the intelligent young woman who had great hopes when she finished her education to get a career or a job and do well in life," said Scott. "Like men did at that time. …

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