Newspaper article Sarasota Herald Tribune

Soft Surroundings Coming to University Town Center

Newspaper article Sarasota Herald Tribune

Soft Surroundings Coming to University Town Center

Article excerpt

RETAIL MOVES

Soft Surroundings is heading for the Mall at University Town Center, according to documents filed Wednesday with Sarasota County.

It will be one of the first stores in Florida for the St. Louis-based company that carries a variety of women's apparel, jewelry, beauty, linens and home goods. Commercial building permits filed with the county indicate the retailer is planning for $270,000 worth of construction for an interior build-out at Southwest Florida's newest mall.

Officials with Soft Surroundings did not return calls seeking comment Wednesday.

The company launched as a catalog in 1999 and opened its first brick-and-mortar store

in 2005. The retailer has grown to more than 40 locations, according to its website. Another 10 locations are in the works, including a store at Estero's Coconut Point Mall. …

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