Newspaper article St Louis Post-Dispatch (MO)

Joe's St. Louis for 3-30-17; 58-Second Video Has Local Ranch Restaurant Fans Hungry for More

Newspaper article St Louis Post-Dispatch (MO)

Joe's St. Louis for 3-30-17; 58-Second Video Has Local Ranch Restaurant Fans Hungry for More

Article excerpt

RANCH RAVES * Thanks to one viral BuzzFeed video, which runs for less than a minute, a local restaurant was swamped with three-hour waits last week and one day ran out of food.

And the crowds this week, while somewhat smaller, are still flocking to Twisted Ranch in Soulard.

"BuzzFeed didn't give us any warning they were releasing the video, and we got swamped," said Kris Nothstine, a manager at Twisted Ranch, which serves dishes that have one of its 27 types of ranch dressing in them or on them.

"There were three-hour waits on Friday, Saturday and Sunday," she said. "And on Friday, we had to close early because we were out of food."

The 58-second video doesn't do much more than show ponds of ranch dressing being ladled over various types of food. Whatever, it worked: The video has been viewed more than 20 million (yes, 20 million) times and has been shared more than 276,000 times.

Owners Chad Allen and Jim Hayden opened Twisted Ranch in July 2015 at 1730 South Eighth Street.

Nothstine said the dressings are all made in-house, and the two most popular flavors are "cheesy bacon" "It has cheese and bacon," she explained and "ruffalo," a roasted garlic and Buffalo sauce blend.

Nothstine said the rush to the restaurant, which is closed on Mondays, picked up again Tuesday. "We didn't have three-hour waits; they were down to about an hour and a half," she said.

On a rainy Wednesday, the number of wannabe diners was even less, but there still was a 30-minute wait during the lunch hour.

The crush has forced the cafe, which had been open continuously from lunch through dinner, to close from 3:30 to 5:30 p.m. so workers can prepare for the dinner crowd.

POSSIBLE PERCH * This bureau's poetry correspondent reported last week that the first home of St. Louis-born poet Maya Angelou is for sale. And now there is a contract on the property.

But PETA has let real estate agent Tyler Olsen know that the animal-rights organization would like to see the house turned into an "empathy museum for caged birds" if the pending sale falls through. …

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