Newspaper article The Canadian Press

Change in Direction: Calgary Stampede Announces Reversal of Parade Route

Newspaper article The Canadian Press

Change in Direction: Calgary Stampede Announces Reversal of Parade Route

Article excerpt

About face: Stampede reverses parade route

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CALGARY - Organizers of the Calgary Stampede are changing the direction of the parade route and will offer free admission to the midway that day, but say it's not an attempt to reverse last year's abysmal attendance.

Amidst the blaring music of the Calgary Stampede marching band, in what was billed as a "special announcement," Stampede president Dave Sibbald said this year's parade will move clockwise instead of counter-clockwise.

The change will clear the way to Stampede Park once the parade has passed, Sibbald said.

The free admission has nothing to do with trying to lure people back to the midway, he added.

"No, it's truly an invitation to our community to come celebrate with us," Sibbald said Tuesday.

Alberta's economic downturn, combined with heavy rainfall, saw Stampede attendance hit a 22-year low in 2016. …

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