Newspaper article The Canadian Press

Canadians Playing More Music, Driven by Smartphones and Streaming: Nielsen

Newspaper article The Canadian Press

Canadians Playing More Music, Driven by Smartphones and Streaming: Nielsen

Article excerpt

Canadians playing more music on phones: Nielsen survey

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TORONTO - Blasting songs through a smartphone is becoming an increasingly popular habit for Canadian music fans.

A new survey by Nielsen Music Canada found that about 53 per cent of listeners said they play their favourite tunes on their phone in a typical week.

That represents growth of 19 percentage points from a year ago, driven in part by the popularity of streaming music services.

The data comes as part of Nielsen's broader study of listening habits in its annual "Canada Music 360" survey.

Among other key findings, the survey showed that audiences are spending more time with music.

On average, respondents said they played 32 hours of music weekly, about eight hours more than last year.

Other shifts offered a sign of the times.

Fewer respondents said they played digital music from a downloaded collection. …

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