Newspaper article The Canadian Press

Jersey Sponsorship: Toronto Raptors to Wear Sun Life Patch Next Season

Newspaper article The Canadian Press

Jersey Sponsorship: Toronto Raptors to Wear Sun Life Patch Next Season

Article excerpt

Raptors to wear Sun Life patch on jersey

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TORONTO - The Toronto Raptors will wear a sponsor patch on their game jerseys for the first time next season.

A Sun Life logo will be added to the front left shoulder of the team's uniform, the Raptors said Thursday in a release. Jersey sponsorships will be introduced league-wide beginning next season as part of a three-year NBA pilot program.

Financial terms of the deal were not released.

Sun Life partners with the Raptors in the group benefits and life and health insurance categories. They also plan to work together on a diabetes awareness and prevention program.

"This is an exciting time in Raptors' history and we're thrilled to share it with Sun Life, an iconic Canadian brand who has been a trusted partner of ours over the past seven years," said Maple Leaf Sports & Entertainment chief commercial officer David Hopkinson. …

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